The Right Moment: Ronald Reagan's First Victory and the Decisive Turning Point by Matthew Dallek

A percentage of the proceeds from your purchase of this book from Amazon.com will benefit the
Ashbrook Center.

Ronald Reagan's first great victory, in the 1966 California governor's race, seemed to come from nowhere and has long since confounded his critics. Just two years earlier, when Barry Goldwater lost to Lyndon Johnson by a landslide, the conservative movement was pronounced dead. In California, Governor Edmund "Pat" Brown was celebrated as the "Giant Killer" for his 1962 victory over Richard Nixon. From civil rights, to building the modern California system of higher education, to reinventing the state's infrastructure, to a vast expansion of the welfare state, Brown's liberal agenda reigned supreme. Yet he soon found himself struggling with forces no one fully grasped, and in 1966, political neophyte Reagan trounced Brown by almost million votes.

Reagan's stunning win over Brown is one of the pivotal stories of American political history. It marked not only the coming-of-age of the conservative movement, but also the first serious blow to modern liberalism. The campaign was run amidst the drama of the Berkeley Free Speech Movement, terrible riots in Watts, and the first anti-Vietnam War protests by the New Left. It featured cameo appearances by Mario Savio, Ed Meese, California Speaker Jesse "Big Daddy" Unruh, and tough-as-nails Los Angeles Police Chief William Parker. Beneath its tumultuous surface a grassroots conservative movement swelled powerfully. A group that had once been dismissed as little more than paranoid John Birchers suddenly attracted a wide following for a more mainstream version of its message, and Reagan deftly rode the wave, moving from harsh anticommunism to a more general critique of the breakdown of social order and the failure of the welfare state. Millions of ordinary Californians heeded h is call.

Drawing on scores of oral history interviews, thousands of archival documents, and many personal interviews with participants, Matthew Dallek charts the rise of one great politician, the demise of another, and the clash of two diametrically opposing worldviews. He offers a fascinating new portrait of the 1960s that is far more complicated than our collective memory of that decade. The New Left activists were offset by an equally impassioned group on the other side. For every SDS organizer there was a John Birch activist; for every civil rights marcher there was an anticommunist rally-goer; for every antiwar protester there were several more who sympathized with American aims in Southeast Asia. Dallek's compelling history offers an important reminder that the rise of Ronald Reagan and the conservatives may be the most lasting legacy of that discordant time.

Table of Contents

Contents

Introduction: The Critical Years

1.) The Giant Killer

2.) The Anticommunist

3.) "Are You Now, or Have You Ever Been, a Liberal?"

4.) "Run Ronnie Run"

5.) "You've Got to Get Those Kids Out of There"

6.) "A Bunch of Kooks"

7.) "Charcoal Alleys"

8.) The George Wallace of California

9.) The Search for Order

10.) Prairie Fire

EPILOGUE

NOTES

ACKNOWLEDGMENTS

INDEX